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Sony Pictures Entertainment

Zombieland: Double Tap

  • Assignment

    Reanimate [LOL] and relaunch an iconic brand for a wildly different time and fan base with a creative package, a website straight outta' MySpace, and an ongoing Twitter activation following another fictional survivor outside the main narrative.


  • Challenge

    Balancing Nostalgia + Newness.

    MF’n MPAA.


  • Solution

    Take everything [except gore] to the edge and then... hit the gas on the most self-aware, snarky and sensational road trip of 2019. Complete with a nostalgia-fueled network of MySpace Zomspace character profile pages blessed by Tom himself.

  •

    "Tallahassee" | Character 3D Motion Poster Exploration

  •

    "SaMo" | Twitter Takeover Case Study

  •

    "8-Bit Sh!t" | Game Concept Exploration

  • "Doctor" | Zomb-ie-cards Graphic Exploration

  • "Schedule" | Zomb-ie-cards Graphic Exploration

  •

    "Weed" | Texted Edit

  • "Rule #8" | Sisters Day Graphic

  • "ZomSpace" | MySpace Parody Official Website

Wichita

When you love something, you shoot it in the face so it doesn’t become a flesh-eating monster.