Develop an elevated style guide and 360° social campaign surrounding the latest collaboration between Universal Pictures and DreamWorks Animation — launching brand new IP based on Peter Brown's best-selling, heartwarming YA book series.

Introduce the adventurous, wild world of Rozzum 7134 with elevated creative that spotlights — but doesn't outshine — the film's groundbreaking painterly animation style while hooking users with a unique campaign tone-of-voice.

Embrace our inner Roz by integrating her internal commands and HTML-speak into social copy styling, establishing her presence and personality — paired with a visual style focused on seamlessly embedding elevated graphic copy styling into the film's incredible visuals, story, and music.