Aviron Pictures
The Strangers: Prey at Night
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Assignment
Reinvigorate & Reintroduce a Dormant Horror IP with a full suite of services including bespoke creative, activations, stunts, and community management.
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Challenge
Ten-year Hiatus.
Oversaturated Horror Marketplace.
More Glam Than Gore Brand of Thriller.
Limited Talent Equity.
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Solution
Female-First Narrative & Content Strategy.
Visually iconic & tonally snarky AF Creative.
Production: Music Video, In-Theater Stunt, Run-and-Gun Pick-Ups, Social-First Green Screen.
Kinsey
Why are you doing this?