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Universal Pictures

News of the World

  • Assignment

    Activate general audiences who love — and long for — the escapism of a sprawling cinematic experience, with this pedigree-packed adaption of a best-selling novel.


  • Challenge

    Polarizing Genre [Westerns].

    A conspiracy-targeted star in need of support.

    Theatres-Only messaging mandate during pandemic’s peak.


  • Solution

    Curate creative conveying uplifting message of survival, grit, and compassion — showcasing the chemistry of Hanks x newcomer Zengel while positioning the film as a superior-to-streaming, award-caliber event while implementing a community management strategy to stop the relentless spam comments before they ever showed up on a post.


Captain Kidd

I want to get you away from all this pain and killing.