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Universal Products & Experiences

Jurassic World Kids: Dino Tracker Alert!

  • Assignment

    Concept and produce an elevated, kid-friendly stop-motion video seamlessly leveraging four separate Jurassic World Consumer Product lines for a cohesive story themed around Dino Tracking — extending the narrative set forth in Dominion.


  • Challenge

    Must be localization-friendly for international distribution.

    Balance representation across all four licensees.

    Extremely accelerated timeline that put stop-mo pros to the test.


  • Solution

    Identify and partner with one of the top stop-mo studios in town on a clever script that sells the fun while organically showcasing some of the coolest product Jurassic has to offer — creating content that hit over 1MM views in its first week, driving subs for the new channel.

DPW Special Agent

All right Dino Tracker, let's see what's going on...