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Netflix

Godless

  • Assignment

    Develop comprehensive social strategy anchored by owned channels and amplified with earn-focused offline activations.


  • Challenge

    Non-existent IP.

    Unique Format [limited series].

    Polarizing Genre [Western].


  • Solution

    “The Frontier is Female”: A fresh, modernized Wild West anthem born on social and brought to press, fans and influencers IRL.

  • "West Always Wins" | Design Exploration

  •

    "Plague" | Cinemagraph Edit

  •

    "Bill McNue" | Character Edit

  • "Fear Nothing" | Design Exploration

  •

    "Don't Forget" | Edit

  • "Damsel" | Design Exploration

  •

    "Godless" | Motion Poster Edit

  • "Book Of Frank" | Title Graphic

Roy Goode

If a person ain’t careful, they can make a profession out of revenge.