DOG MAIN HEADER HORZ 1
DOG MAIN HEADER HORZ 2
Netflix

Dogs

  • <p>Assignment</p>

    Assignment

    Launch individual IP as part of larger brand goal to establish foundation for lifestyle-specific Netflix sub-channels.


  • <p>Challenge</p>

    Challenge

    Lack of Familiar Faces.

    Limited Pre-Release Support.

    Impossible to Own Brand [Dogs].


  • <p>Solution</p>

    Solution

    Optimize reach and response time by staging ‘best bet’ content and deploying IRT according to opening hourly community sentiment.

  • "Ice's Agenda" | Dog Profile Edit

  • <p>"Doggy Timeline" | IG Carousel Graphics</p>

    "Doggy Timeline" | IG Carousel Graphics

  • "Happy Howlidays" | Holiday Edit

  • <p>"One Week" | Countdown Graphic</p>

    "One Week" | Countdown Graphic

  • "Wisdom With Ice" | Dog Profile Edit

  • "Josh Groban Reacts" | Talent Edit

Alessandro

Ice is the heartbeat of our family.