Skip to main content
Netflix

Ugly Delicious

  • Assignment

    Launch individual IP with an eye toward establishing foundation for lifestyle-specific Netflix sub-channels.


  • Challenge

    Saturated Market [Food].

    Limited Pre-Release Support.


  • Solution

    Convert cameos, locations and tastemakers [sorry] into micro-influencers by packaging 125+ micro-videos for distribution on their owned channels.

  •

    "Home" | Episode Cutdown Edit

  •

    "[Queer Eye's] Antoni Porowski" | Influencer Partnership + Animated Edit

  • "UD" | Title Card Design Graphics 

  •

    "UD Stickers" | Giphy Sticker Animations

David Chang

I just reached a point where I’m okay making really ugly food.