Universal Pictures
Trolls World Tour
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Assignment
Concept, script, and edit a package of engaging, scroll-stopping talent-pieces and feed-breakers to build the brand equity of this burgeoning family franchise and supplement the film's primary creative campaign.
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Challenge
Cut through the noise of a crowded, family-friendly marketplace before COVID hit — without being able to leverage much music from the film, and while keeping a now-veteran franchise fresh.
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Solution
Leverage star power to create wink-worthy content for families to enjoy — from dynamic feed-breakers to talent pieces that let our stars shine — to position the film as fun for the whole family... without leaving the house.
Barb
I’m gonna destroy all music... except for Rock!