The Strangers: Prey at Night
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Assignment
Reinvigorate & Reintroduce a Dormant Horror IP with a full suite of services including bespoke creative, activations, stunts, and community management.
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Challenge
Ten-year Hiatus.
Oversaturated Horror Marketplace.
More Glam Than Gore Brand of Thriller.
Limited Talent Equity.
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Solution
Female-First Narrative & Content Strategy.
Visually iconic & tonally snarky AF Creative.
Production: Music Video, In-Theater Stunt, Run-and-Gun Pick-Ups, Social-First Green Screen.
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"We Can Gut'em" | Female-First Illustrated Graphic
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"Stranger Ramones" | Tribute Parody CD Cover Graphic + Activation
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"Women Make History" | Female-First Graphic
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"Rockwell" | Holiday Horror Graphic
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"Strange Easter Bunny" | Holiday Horror Graphic
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"Strange Easter Peeps" | Holiday Horror Graphic
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"Friday" | Countdown Graphic
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"Who Are You Wearing?" | Academy Awards Red Carpet Conquest
Why are you doing this?