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Focus Features

The Northman

  • Assignment

    Develop a creative suite of assets for international markets that tees up Robert Eggers' viking film as a big, epic action movie filled with adventure, historical accuracy, and prestigious performances.


  • Challenge

    Leveraging market research across a variety of audiences, balance conflicting pros and cons across markets to develop and identify content that embraces the most common assets while minimizing the most common liabilities — leveraging only a single trailer and limited unit photography.


  • Solution

    Implement creative executions and exciting techniques to cut a single asset into a suite of captivating content that elevates the incredible action, globally-celebrated talent, and gorgeously shot visuals.

He-Witch

You must choose between kindness for your kin, or hate for your enemies.