The Northman
-
Assignment
Develop a creative suite of assets for international markets that tees up Robert Eggers' viking film as a big, epic action movie filled with adventure, historical accuracy, and prestigious performances.
-
Challenge
Leveraging market research across a variety of audiences, balance conflicting pros and cons across markets to develop and identify content that embraces the most common assets while minimizing the most common liabilities — leveraging only a single trailer and limited unit photography.
-
Solution
Implement creative executions and exciting techniques to cut a single asset into a suite of captivating content that elevates the incredible action, globally-celebrated talent, and gorgeously shot visuals.
You must choose between kindness for your kin, or hate for your enemies.