Build and execute a full, 360° social campaign around the empowering award-caliber film based on the best-selling book — as it played out in the headlines.

Be sensitive and engaging without being sensational, championing survivors and their hard-to-watch but important hard-hitting story — with only limited talent social channels to support.

Strategy and content designed to join and amplify the real-time conversation — not lead or appropriate it — while making the audience feel like part of the investigation.