Annapurna Pictures
The Miracle Season
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Assignment
Develop authentic content celebrating female empowerment and position film as an in-theater group experience, providing 360° campaign services.
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Challenge
Adopt Gen-Z social media behaviors to create a genuine voice.
Broaden reach beyond volleyball and sports audiences.
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Solution
Social strategy balancing motivational and talent-driven content with an engagement plan fostering team-building.
Kathy Bresnahan
You are strong women, win this for yourselves!