Universal Products & Experiences
Jurassic World: Proof! UGC Campaign
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Assignment
Develop a UGC campaign aimed at keeping brand channels engaged with supporting digital content to extend Dominion’s home entertainment window through the holidays.
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Challenge
Fight franchise fatigue amongst fans.
Limited to film footage and assets without talent.
Last-minute concept pivot.
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Solution
A dynamic, fast-paced edit hyping the campaign announcement paired with a final hero edit that seamlessly stitches top-tier, fan-first UGC across a variety of creative mediums.
Ian Malcolm
Life uh... finds a way.