Jurassic World Kids: Dino Tracker Alert!
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Assignment
Concept and produce an elevated, kid-friendly stop-motion video seamlessly leveraging four separate Jurassic World Consumer Product lines for a cohesive story themed around Dino Tracking — extending the narrative set forth in Dominion.
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Challenge
Must be localization-friendly for international distribution.
Balance representation across all four licensees.
Extremely accelerated timeline that put stop-mo pros to the test.
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Solution
Identify and partner with one of the top stop-mo studios in town on a clever script that sells the fun while organically showcasing some of the coolest product Jurassic has to offer — creating content that hit over 1MM views in its first week, driving subs for the new channel.
All right Dino Tracker, let's see what's going on...