Jurassic World Kids: Terrarium Takeover
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Assignment
Promote the release of Jurassic World: Rebirth, the latest theatrical installment in the global franchise, with original, localization-friendly content tailored to kids [6–11].
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Challenge
Elevate consumer product-focused toy play videos to reinforce brand attributes while integrating film talent [Audrina Miranda] in an engaging way that emphasizes the colossal scale of priority CP.
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Solution
Team up with popular pet influencer @CelineTails to launch her Reptile Room with an eight-episode takeover [and bonus original music video cutting original capture against the film's trailer!], building CP into a number of Terrariums to juxtapose Jurassic CP against real reptile descendants. Co-hosted by the charming Audrina Miranda, this content series earned 2.15M organic views in two months!