Sony Pictures Entertainment
Jumanji: The Next Level
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Assignment
Develop a design foundation and supporting social materials for client consideration to supplement in-house studio creative; aimed to expand the world of Jumanji and capitalize on its larger-than-life promise of adventure.
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Challenge
New environments + larger scale.
Clarify body-swapping confusion.
Parity for robust A-List Talent.
Balancing OG Elements + Refreshed Franchise.
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Solution
Simple. Striking. Smooth.
Thread the needle with vibrant, powerful, and dynamic modern visuals to subvert the expected and offer client an alternative side quest.
Press ‘Start’ to get sucked in...
Professor Shelly Oberon
Where’s the jungle? This is a whole new thing. Nobody told us we had to do a whole new thing!