Back Lot Music + Universal Pictures
Jaws 50th Anniversary
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Assignment
Celebrate one of most iconic scores in cinematic history by bringing John Williams' "The First Victim" track from JAWS to life for the film's 50th Anniversary.
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Challenge
Achieve the right look and feel for the piece that felt fresh and new while honoring the firmly established aesthetic of the film, satisfying major stakeholders and fans alike by working closely with the Back Lot Music team.
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Solution
Take advantage of organic WOM around The Academy Museum's new JAWS Exhibit by collaborating with their accounts to launch this piece, leveraging a modernized look based on the film's original marketing aesthetic.
Chief Martin Brody
You're gonna need a bigger boat!