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Universal Products & Experiences

E.T. 40th Anniversary

  • Assignment

    Develop a fitting tribute to the beloved Oscar-nominated family film that transcends time and space to create a digital moment worthy of E.T.’s 40ᵗʰ Anniversary.


  • Challenge

    Appeal to both the nostalgia of '80s kids [now parents] and kids of today’s digital age — on a limited budget, with extremely limited assets, and without establishing any new narrative elements of the story or its characters.


  • Solution

    Transform and elevate art from an existing storybook retelling already cherished by families, fans, and stakeholders alike into an exciting, awe-inspiring, fresh digital moment full of family, love, and nostalgia — for all ages.

Elliott

How do you explain school to a higher intelligence?