

Universal Products & Experiences
E.T. 40th Anniversary

Assignment
Develop a fitting tribute to the beloved Oscar-nominated family film that transcends time and space to create a digital moment worthy of E.T.’s 40ᵗʰ Anniversary.

Challenge
Appeal to both the nostalgia of '80s kids [now parents] and kids of today’s digital age — on a limited budget, with extremely limited assets, and without establishing any new narrative elements of the story or its characters.

Solution
Transform and elevate art from an existing storybook retelling already cherished by families, fans, and stakeholders alike into an exciting, awe-inspiring, fresh digital moment full of family, love, and nostalgia — for all ages.

Elliott
How do you explain school to a higher intelligence?