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20th Century Studios

The Call of the Wild

  • Assignment

    Bring urgency and relevance to a literary classic with engaging creative content that promises a family adventure that must be experienced in theaters.


  • Challenge

    Lack of awareness among parents and interest among kids.

    Perception that story’s like this have been done... on streaming.

    A CGI Star = Limited Assets.

  • Solution

    Bold, fresh takes on campaign tropes — from aspirational quotes to countdowns.

    Highlight the beauty and vastness of nature, capitalizing on action and adventure to draw audiences outdoors.

    ...did we mention Harrison Ford?

JOHN THORNTON

The world’s a dangerous place.