20th Century Studios
The Call of the Wild
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Assignment
Bring urgency and relevance to a literary classic with engaging creative content that promises a family adventure that must be experienced in theaters.
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Challenge
Lack of awareness among parents and interest among kids.
Perception that story’s like this have been done... on streaming.
A CGI Star = Limited Assets.
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Solution
Bold, fresh takes on campaign tropes — from aspirational quotes to countdowns.
Highlight the beauty and vastness of nature, capitalizing on action and adventure to draw audiences outdoors.
...did we mention Harrison Ford?
JOHN THORNTON
The world’s a dangerous place.