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East Lion Corporation

AVRE

  • Assignment

    Develop brand identity and social strategy to build the foundation for a new athleisure start-up — from naming to logomarks, logotypes, and even color palette.


  • Challenge

    An athleisure start-up in search of a name, an identity and most importantly a story — starting from scratch.


  • Solution

    Establish Brand Name + Visual Identity.

    Social Action Plan, Launch + Supervision.

    Content + Community Management.


  • "Recycle. Wear. Repeat" | Graphic

  • "Path" | Quote Graphic

  •

    "AVRE Logo Mark Evolution" | Edit

  •

    "AVRE Logo Text Evolution" | Edit

  •

    "AVRE Pillars Brand Development" | Edit

Mission Statement

We live for the moments of taking action by being a contributing factor in our lives and for our planet.