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Universal Pictures

Trolls World Tour

  • Assignment

    Concept, script, and edit a package of engaging, scroll-stopping talent-pieces and feed-breakers to build the brand equity of this burgeoning family franchise and supplement the film's primary creative campaign.


  • Challenge

    Cut through the noise of a crowded, family-friendly marketplace before COVID hit — without being able to leverage much music from the film, and while keeping a now-veteran franchise fresh.


  • Solution

    Leverage star power to create wink-worthy content for families to enjoy — from dynamic feed-breakers to talent pieces that let our stars shine — to position the film as fun for the whole family... without leaving the house.


Barb

I’m gonna destroy all music... except for Rock!