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Universal Products & Experiences

Jurassic World: Proof! UGC Campaign

  • Assignment

    Develop a UGC campaign aimed at keeping brand channels engaged with supporting digital content to extend Dominion’s home entertainment window through the holidays.


  • Challenge

    Fight franchise fatigue amongst fans.

    Limited to film footage and assets without talent.

    Last-minute concept pivot.


  • Solution

    A dynamic, fast-paced edit hyping the campaign announcement paired with a final hero edit that seamlessly stitches top-tier, fan-first UGC across a variety of creative mediums.

Ian Malcolm

Life uh... finds a way.