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Universal Products & Experiences

Jurassic Park 30th Anniversary

  • Assignment

    Concept and develop a compelling, three-episode digital series celebrating the 30ᵗʰ Anniversary of the groundbreaking film that sparked a global franchise and generations of fans — hosted by the park's iconic mascot Mr. DNA.


  • Challenge

    Treading carefully to extend precious, revered, and thoroughly well-known Jurassic lore while honing creative in order to score a big win with a vocal legacy fanbase that's nearly impossible to please — all while executing an out-of-state production and global post-production.


  • Solution

    Strategic, retro '90s "found footage" creative that remained authentic to the original film with themes tailored to existing, accessible resources and both fueled and vetted by countless hours of research — enlisting help from well-known fans and earning their praise in the process.

Mr. DNA

Bingo! Dino DNA!